"Journey On" // Take a Deeper Look into all the lYrics of "The Upside Eternal"
"Culture over trash. Craft over fads. Faith over masks- making art you feel." - Alert312
WATCH NOW // "COLOR GRADE AGAPE" Music Video
Enjoy the video. Then head to the newest blog entry on "Color Grade Agape" from Boogalu of Alert312. Speaking introspectively on the topics of his culture, ethnicity and the broader topic of finding foundation for our identity, Boogalu explains the place that gave him a rest in a turbulent society focused on the exterior and missing the internal/eternal of who we are . Using the song as a foundation to express, he goes deeper into the meaning behind much of the lyrics and approach to the video in this blog...
ALERT312 // BIO
ALERT312 is the latest outfit of Chicago natives Boogalu & Moral One. Their musical roots cross all genres, from Ruben Blades to The Roots; Rich Mullins to Madlib, ALERT312 cut and paste their influences with the intention to create an audible collage true to their city, faith and background. ALERT312 are lovers of analogue - from drumheads to tambourines to oil paint. Moral One's percussive, minimal and soulful musical focus frames Boogalu's proverb-like lyrical approach and his creation of handcrafted visuals. Poetic and purposeful, ALERT312 desires to offer genuine art that communicates on the deepest topics of life and faith.
Our most recent campaign and album,
"Upside Eternal" is beautifully displayed and streamed for your enjoyment.
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We don't create in a black hole. The process matters. Boogalu & Moral One share their thoughts on the topics of craft, culture, faith + more.